Amazing things are happening in the plant-based food category as consumer interest continues to rise. Future growth and the strength of the segment will rely on ongoing flavor innovation, which will take plant-based products to the next level.
The plant-based food category is the fastest-growing segment in the industry today. Newly published data from SPINS, commissioned by the Good Food Institute and the Plant-Based Foods Association, reports plant-based sales reached $7 billion, growing 27 percent in 2020 – almost two times faster than total U.S. retail food sales.
Taste is the No. 1 foundational driver for consumers when making food choices. If you subscribe to our blog, this isn’t the first time you’ve read that line – and we can almost guarantee it won’t be the last – because flavor is that important. So now you’re probably saying, “OK Innova Flavors, what exactly are custom flavors and how do I use them to make ‘taste’ my product differentiator?”
At Innova Flavors, we know you have choices when it comes to which flavoring company you choose work with, which is why we focus on building strong relationships with our customers by providing value-added support.
The plant-based protein business is booming as nearly half of all consumers say they are choosing these alternatives more now than they did a year ago. The market explosion is explained by industry experts as an outcome of the coronavirus pandemic, evidenced by more consumers putting greater emphasis on their health and wellness, as well as the environment and sustainability.
The global snack industry is worth $1.2 trillion and continues to thrive as more than half of adults say they consider snacking to have been their “lifeline” during the pandemic. Fifty-eight percent of consumers expect snacking to be part of their new normal even after the pandemic ends, and two-thirds of adults believe “the current pandemic will have a long-term impact on how we consume snacks as a society.”
The way you flavor your product is your competitive advantage.
Conversely, it can also be a liability. If your product doesn’t taste amazing, it won’t sell. That’s why a lot of food companies are looking for concentrated flavoring. But the benefits of concentrated flavoring go far beyond packing a punch with flavor.
When it comes to creating delicious plant-based protein flavors, you must get it right.
Plant-based protein foods are graded on one thing at the end of the day, and that’s the flavor. If it tastes delicious, it will sell. If the flavor is
As the meat and savory flavor experts here at Innova Flavors, we understand both the art and science of creating unique, customized taste solutions for your product. When processing food for consumption, there are a host of regulations that must be followed. Regulatory restrictions can dramatically influence how and with what ingredients your product is flavored.